Mainly servicing the Idaho area their artful balloon decorations can be seen across ballrooms, offices, homes, ceremonies and special events no matter the size or theme. After identifying the specific business challenges of Balloon Specialties our team began a “megalloon” digital plan to help inflate customer growth. Starting with a search engine friendly website coinciding with the roll out social platforms to further engage with prospects as a first step to amplify the brand. Scheduling posts as well as replying to posts has been a successful tactic in gaining 500+ followers on Instagram which also acts as a primary portfolio for them attracting new followers each day.

With a multi-channel branded foundation in place we launched a local keyword strategy to drive relevant traffic to Balloon Specialties. Within 6 months they began ranking #1 locally for 11 out of 13 popular keyword searches on Google and Bing. Keyword terms like; balloon, balloon delivery, birthday balloons, balloon decorations, they are now ranking in the top 5 and credited for providing 30+ new customer leads!

This customer won’t be deflating anytime soon and we expect the stats to rise with ongoing optimizations. Our focus is to continue to promote so many more in the Idaho area know where to go to make their celebration stand out.